If you've just checked your ATS score and it came back below 75%, don't panic. In most cases, you can move from 60% to 80%+ in a single focused session of 30-45 minutes. The fixes are specific, targeted, and straightforward once you know exactly what to change.
Here is the exact step-by-step process.
⚡ Before you start: Use our free ATS score checker to get your baseline score and a specific list of missing keywords for the job you are targeting. The steps below will be much more effective when you have that data in front of you.
Never optimize blindly. Before making any changes, run your resume through an ATS score checker against the specific job description you are applying for. This gives you three critical pieces of information:
Save this report. Every change you make after this point should be aimed at addressing the specific gaps it identifies.
Keyword matching is typically responsible for 60-70% of your ATS score. Fixing keyword gaps is the single highest-impact change you can make.
Do not just drop keywords into a skills list. Keywords carry significantly more ATS weight when they appear in your work experience section, woven naturally into bullet points that describe your actual work.
If the job description says "stakeholder management," use that exact phrase. ATS systems match keywords as strings, not by meaning. "Managing stakeholders" and "stakeholder management" may mean the same thing to a human, but an ATS may score only one of them as a match.
Write "Search Engine Optimization (SEO)" rather than just "SEO." Some ATS systems do not automatically match acronyms to their full forms, so including both doubles your matching coverage.
Strong ATS bullet points do two things: include target keywords AND quantify your impact. The formula is: Action verb + Technology/keyword + Result + Metric.
The "after" version includes the keywords "paid social", "Facebook", "Google Ads", "conversion rate", "customer acquisition cost", and "CAC" — all common job description terms — while also telling a compelling story for the human reviewer who reads your resume after the ATS.
Formatting problems can tank your ATS score even when your keywords are perfect — because the ATS cannot correctly parse your content. The most common formatting issues to fix:
ATS systems are trained to recognize specific section names. Non-standard headings confuse the parser and cause your content to be miscategorized or ignored.
Use these exact standard section headers:
Also ensure your keywords appear in your Work Experience section, not only in a Skills list. ATS systems weight keywords in the experience section more heavily.
After making your changes, run your updated resume through the ATS checker again against the same job description. Compare your new score to your baseline. Aim to reach 75% minimum — 80%+ if you are targeting a competitive role at a large employer.
If you are still below 75%, look at which keywords are still missing and find additional natural ways to incorporate them into your experience bullets.
Check your current score, see your missing keywords, and get 5 specific fixes. Free, no signup, 30 seconds.
⚡ Check my ATS score free →The data is clear: keyword optimization — specifically adding missing keywords from the job description into your work experience bullets — is responsible for the majority of ATS score improvement. Start there every time.